Mobile Marketing Success
Mobile Marketing Success And Tips For Achieving It
The reason companies using mobile marketing need to consider the ethics around its implementation, is that it takes advertising into an even more personal place-a person’s handheld device, whether that be a smartphone or other mobile computing or communications device.
This being said, there is no doubt that mobile marketing is set to become a massive growth area and those companies and individuals wishing to get to and stay at the forefront of current and future marketing trends and strategies, cannot really afford to ignore it.
To follow are a few pointers in this area.
Mobile Marketing Tips:
Ask customers for their mobile/cell phone numbers. The easiest way to do this is with your current email subscribers. When they fill out the form to subscribe, you can ask them to add their phone numbers, for any alerts or special deals. This is a quick method of gaining new customers for mobile marketing.
Create a message that is crafted to utilise your limits perfectly. You could shorten some words using text lingo, or create a message in any way that is going to fit the short amount of characters allotted per message, while still sending the message that you wish to share.
Your mobile marketing campaign should never replace an existing campaign; it should simply complement it. You should be using mobile marketing in order to keep your current customers and/or to cater to mobile users within your market niche. Just make sure to keep your other campaigns running.
Be sure to alert your subscribers of any fees, even those that you aren’t charging. If there are standard rates applied to their mobile phone bill from the provider, because of your messages or even if you are charging a small fee for the service you are providing, you should give that information to your subscribers immediately to ensure there are no legal situations later.
Integrate your mobile ad campaign into every other aspect of your advertising to optimise the effects of it. Make note of it on your blog and online social networking accounts. This way you keep in your promotional loop all potential customers, whether they are in an office, car or waiting for a bus!
Get permission before starting to add mobile phone numbers to your database. Getting permission means you have found someone who is interested in your service or product. If you fail to get permission, you are sending messages that will likely never even be read. Sending messages without permission can also be a great way to ruin your reputation.
In conclusion, there is a lot more that goes into mobile marketing than just the concern of your own business. The success of this type of marketing relies on everyone who uses it as a whole. Hopefully, this will help guide your use of mobile marketing.
To your success. Good luck!
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As always, comments and questions are welcomed below!